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Experiential marketing agency XYZ lent Borne their support, talent and connections to make the 2018 Arctic Challenge a success and put the charity on the map.

XYZ organised an immersive press launch with Borne Patron Will Greenwood, Borne Ambassador Jason Fox and expedition leader Alan, which compared the extreme conditions of the Arctic with the fight premature babies face during their first days on earth.

XYZ are an award winning experiential creative agency based in London, but with global reach. Founded in 2012, they produce innovative and market-leading brand experiences, committed to creating the most effective live experiences.


We were pleased to help Borne with the launch of their Arctic Challenge in 2018. Their work is vital to understand more about, and eventually end, premature birth which has such a profound effect on society around the world. It is a cause close to us as a company and one that we look forward to continuing to support.

Will Mould

Managing Director, XYZ